Sold Right Away w. Maude Leger

Real Estate Isn’t a Job—It’s a System: How Maggie Built a Senior‑Focused Real Estate Success

In this episode of Sold Right Away, host Maude Leger sits down with real estate professional Maggie Abril, who reveals how she transitioned from investor-focused deals to building a system-driven business that serves seniors with compassion, clarity, and results.

With over 21 years of experience, Maggie shares how long-term planning, education, and genuine service helped her build a thriving niche—one that doesn't rely on quick wins, but on relationships, referrals, and systems that scale.

⏱️ Timestamps:

00:00 – From burnout to breakthrough: Why Maggie left investors for seniors
00:28 – Creating a system for seniors: education, marketing, and planning
01:02 – “It’s not fast—it can take years. And that’s okay.”
01:26 – How Maggie grew from investor to purpose-driven Realtor
02:43 – Staying organized and keeping promises through CRM systems
04:09 – Why working with seniors is like guiding first-time buyers
06:26 – Reframing marketing for today’s expectations: photography, presentation, process
07:54 – The emotional shift: real estate as a life transition
09:05 – “Customer service is everything—it impacts every stage of life”
12:00 – Monthly newsletters, seminars, and consistent communication
14:44 – Struggles with tech and social media—and how Maude reframes the strategy
17:08 – Income-generating activities: Listings, prep, staging, and senior support
18:14 – “The best advice I ever received: Be genuine.”
20:00 – Maggie’s personal definition of success and how she prioritizes energy
22:04 – Final thoughts: Why systems matter, and why this job is bigger than you think
25:07 – Growing her brokerage and what’s next for Maggie
25:39 – Where to find her: @MaggieTheRealtor

💡 Ready to build a real estate business that runs on systems and purpose—not stress?
Book your FREE 15-min discovery call with Maude:
👉 https://calendly.com/soldrightaway/15-minute-discovery-call

📌 Don’t forget to subscribe and leave a review!

The Sold Right Away Podcast brings you real-world marketing solutions and powerful interviews with agents across North America who are growing their business the smart way.

 

Connect with Maude & Sold Right Away: 

Website: https://www.soldrightaway.com/

LinkedIn: https://www.linkedin.com/in/soldrightaway

Instagram: https://www.instagram.com/soldrightaway/

Facebook: https://www.facebook.com/soldrightaway

Links & Resources: https://linktr.ee/soldrightaway

Connect with Maggie Abril: 

Instagram: https://www.instagram.com/maggietherealtor/

Facebook: https://www.facebook.com/maggietherealtor

Youtube: http://www.youtube.com/@maggieabril976

Linkedin: https://www.linkedin.com/in/maggietherealtor/

Website: https://www.maggietherealtor.ca/

From 5 to 450 Doors: The Real Estate Play That Could Fund Your Future w. Mark Silenzi & Nicholas Pasquale

From 5 to 450 Doors: The Real Estate Play That Could Fund Your Future w. Mark Silenzi & Nicholas Pasquale

What if you could turn a $165K investment into over $900K—and never have to manage a single tenant? Imagine earning six figures of passive income from real estate—without being a landlord, without swinging a hammer, renovating anything, or chasing deal after deal.

🎙️ In this episode of the Sold Right Away Podcast, we sit down with Mark Silenzi and Nicholas Pasquale to unpack their journey from assembling five parcels of land on Rymal Road in Hamilton to building a 450-unit purpose-built rental development. This is not just another condo flip or risky pre-construction buy. This is a scalable, hands-off, long-term wealth-building strategy backed by CMHC financing, conservative underwriting, and a rock-solid development partner, Drew Toth of Elevate Living. A purpose-built apartment development that will help everyday investors build generational wealth—while staying completely hands-off.

💡 Inside the episode:
✔️ Why they chose purpose-built rentals over condos
✔️ How they’re leveraging $12.5M into a $160M project
✔️ The projected monthly cash flow and long-term refinance profits
✔️ Why this is the “REIT-level” opportunity for everyday investors

✔️ How CMHC-backed financing creates massive leverage
✔️ The ripple effect: jobs, generational wealth, community and overall impact

⏱️ TIMESTAMPS

00:41 - A Hands-Off Real Estate Investment Opportunity

01:36 - Assembling the Land for Development

03:50 - Why Purpose-Built Apartments?

05:00 - Passive Income & Wealth for Everyday Investors

07:16 - Exit Strategy Options & Long-Term Plans

08:26 - Who This Investment Is For

09:14 - How Equity is Shared Among Investors

10:17 - Project Timeline & Construction Phases

11:43 - Cash Flow & Refinance Plans

16:00 - Faster Construction Through Prefab & Efficiency

17:47 - Comparing to Traditional Pre-Construction Projects

21:49 - Durability & Smart Technology Features

23:04 - Investor-Focused Design & Risk Mitigation

25:13 - Building Legacy Through Real Estate

33:22 - Leaving a Legacy & Changing Lives

36:36 - Breaking the "Chasing Commissions" Cycle

39:41 - Financial Access for Everyday Investors

41:02 - Long-Term Economic Impact

44:43 - Why This Isn’t Just Another Deal

46:08 - Transparent Returns & Strong LP Structure

48:12 - What’s Next? How to Get Involved

Whether you're an experienced investor, a realtor tired of chasing commissions, or someone looking to build legacy wealth for your family—this episode is a must-listen.

📲 Subscribe for more real estate success stories and expert insights:
https://www.youtube.com/@soldrightaway

🔗 Learn more about our real estate marketing services:
https://www.soldrightaway.com

#RealEstateInvesting #PassiveIncome #PurposeBuiltRentals #HamiltonRealEstate #CMHCFinancing #SoldRightAway #InvestmentOpportunity #MultifamilyDevelopment #GenerationalWealth #ElevateLiving

Connect with Maude & Sold Right Away: 

Website: https://www.soldrightaway.com/

LinkedIn: https://www.linkedin.com/in/soldrightaway

Instagram: https://www.instagram.com/soldrightaway/

Facebook: https://www.facebook.com/soldrightaway

Links & Resources: https://linktr.ee/soldrightaway

 

Interested in learning more or investing?
Connect directly with Mark & Nick to get access to the investor deck and book a discovery call.

Mark Silenzi:

Instagram: https://www.instagram.com/yourhomesoldsilenziteam/

Facebook: https://www.facebook.com/profile.php?id=61560536721539

📞905.961.0563

 

Nick Pasquale

Instagram: https://www.instagram.com/biagi.pasquale.realestate/

Facebook: https://www.facebook.com/biagipasqualerealestate

📞905.932.0510

You Don’t Need More Leads—You Need THIS w. Ryan McLean

You Don’t Need More Leads—You Need THIS

Are you spinning your wheels chasing more leads, but not closing more deals? In this episode, we get real with Ryan McLean, a seasoned Realtor and Broker Owner who shares the ONE thing you need to focus on before you go looking for more leads.

 

🎯 From building trust in person to leveraging personalized videos and tightening your follow-up, Ryan breaks down what actually converts. You’ll walk away with actionable strategies to build relationships that lead to real results—without burning out or wasting your time.

 

Don’t miss the powerful mindset shifts and tactical tips that will help you stop chasing and start closing.

 

👇 CHECK OUT THE FULL INTERVIEW + CHAPTERS

Timestamps:

00:00 – Intro: You don’t need more leads…

00:55 – Meet Ryan McLean

02:30 – From retail & sales to real estate

04:12 – What most agents get wrong about lead gen

06:01 – The power of authenticity and relationship building

07:23 – Why in-person still wins

09:08 – Ryan’s video strategy for connection

11:14 – The mindset shift that changed everything

13:05 – How to stop being reactive in your business

15:27 – How to leverage video for trust and referrals

18:43 – Ryan’s biggest marketing challenge

20:59 – Why nurturing leads matters more than chasing new ones

23:17 – Practical ways to stay top-of-mind

26:01 – Ryan’s advice for new realtors

28:42 – The ONE thing that consistently drives closings

30:15 – Maude’s wrap-up and challenge for you

🌟 Subscribe for more real conversations, real strategies, and real wins.

 

🔗 Want to build the systems that actually move the needle? Book your free 15-min discovery call with Maude:

 https://calendly.com/soldrightaway/15-minute-discovery-call

 

Connect with Maude: https://www.soldrightaway.com/

LinkedIn: https://www.linkedin.com/in/soldrightaway/?originalSubdomain=ca

Instagram: https://www.instagram.com/soldrightaway/

Links & Resources: https://linktr.ee/soldrightaway

 

Connect with Ryan McLean: 

Instagram:https://www.instagram.com/kellerwilliamscoelevation/

Facebook: https://www.facebook.com/kwcoelevation/

Linkedin: https://www.linkedin.com/in/ryan-mclean-04083427/

Youtube: https://www.youtube.com/@kellerwilliamsco-elevation2067

Website: https://coelevation.kw.com/

Too Burnt Out to Close? The Mindset Shift That Changed Everything for Ginger Crystal Faith

🎧 In this empowering episode of Sold Right Away, Maude sits down with real estate broker, investor, and educator Ginger Crystal Faith, who shares how she rebuilt a successful real estate career by aligning her business with her natural genius.

With 30+ years of experience—from flipping homes to becoming a superhost and buying commercial buildings—Ginger reveals how to create a business that feeds your soul, not drains it.

💡 Whether you're a new agent or a seasoned pro feeling burnt out, this episode will inspire you to reconnect with your strengths, refine your systems, and rediscover joy in real estate.

⏱ Timestamps
00:00 – Intro: Building success around your genius
01:34 – How Ginger got started with real estate in 1994
04:46 – Becoming a mortgage broker and adapting to market shifts
06:00 – Why your natural strengths should shape your real estate path
08:39 – The importance of building a trusted team
10:56 – “All you do is print money” – how systems create scalability
13:05 – Key to success: Always learning
15:59 – Business essential: Time blocking + being present
20:00 – Self-care, nature, and energy management for top performance
23:57 – Lead generation through relationships & garden parties 🌸
26:13 – “A quality life is meaningful work and meaningful relationships.”
27:44 – Lifestyle builder vs. Empire builder—Which one are you?
31:40 – Rapid Fire: Business process, marketing strategy & best advice
36:40 – Ginger’s #1 advice for new realtors

🔗 Listen on all platforms

Spotify: https://open.spotify.com/show/4hvQFX6SBae8cD2DKxoR3J
Apple Podcasts: https://podcasts.apple.com/ca/podcast/sold-right-away-w-maude-leger/id1441435290

📲 Follow us:
Instagram: @soldrightaway
Facebook: Sold Right Away
Website: https://www.soldrightaway.com/podcast

🎯 Ready to align your real estate career with your strengths and finally thrive?

Book a free discovery call with Maude: https://calendly.com/soldrightaway/15-minute-discovery-call

Connect with Ginger Crystal Faith: 

Instagram: @gingergirlinvestor

Facebook: @ginger.crystalfaith

Youtube: @gingerfaithswealthnetwork

Linkedin: https://www.linkedin.com/in/ginger-crystal-faith-9bb460249/

Website: https://www.goldencanyonproperties.com/

Too Many Hats, Not Enough Closings? How Kim Wright Built Success Her Way

Are you juggling too many hats and seeing not enough closings? In this episode of the Sold Right Away Podcast, Maude chats with Kim Wright, a seasoned real estate professional who started her career at just 18. From flipping homes to building custom properties and creating a standout personal brand, Kim opens up about the real-life lessons that helped her thrive in real estate—her way.

You’ll hear the wins, the mistakes, and the mindset shifts that led to her long-term success—plus how she leveraged market timing, financial discipline, and creativity to stand out in a saturated market.

Whether you're new to real estate or ready to refine your approach, this episode is full of practical strategies, motivation, and real talk about building a business that works for YOU.

👇 Timestamps:

00:00 – The struggle of wearing all the hats in real estate
00:51 – Welcome to Sold Right Away with Maude & guest Kim Wright
01:26 – Meet Kim: flipping, building, and selling with purpose
02:12 – Why Kim got her license at 18 & went all-in
03:06 – Partnering with her dad: investing and building together
04:18 – Having the creative eye to spot potential and stage it right
05:17 – Lessons learned from building and evolving with the industry
06:08 – From books and paper listings to digital transformation
07:05 – Market timing over location: the secret to success
08:13 – Hard truth: never buy before you sell
09:00 – Behind her biggest success: building on Lakeshore
10:14 – Flipping new builds and customizing homes from scratch
11:00 – Social media, CRM blasts, and the power of the ASK
12:09 – What didn't work: email overload, flashy gimmicks & no connection
13:29 – The magic of personal branding: “Buy Right. Sell Right. Kim Wright.”
14:44 – Why fancy open houses and martinis don’t convert
15:29 – Best-performing platform? Facebook all the way
16:41 – Tapping into the referral network & staying memorable
17:33 – Leveraging CRM tools and AI for easier marketing
18:20 – Be different, but stay authentic and professional
18:57 – Best advice ever? Don’t buy before you sell
19:28 – Defining real success: balance, energy, and self-care
20:35 – Mental clarity = stronger real estate game
21:40 – Marketing everywhere you go: gym, stores, conversations
22:36 – What she’d tell her younger self starting out
24:01 – Creative giveaway ideas that actually work
25:15 – The one thing she wishes she knew about the market
26:11 – The power of finding your niche & building brand recognition

🎯 Ready to market your business your way?
Book a free 15-min discovery call with Maude:
👉 https://calendly.com/soldrightaway/15-minute-discovery-call

🔔 Subscribe for more real-time solutions to today’s biggest real estate marketing challenges.

#SoldRightAway #RealEstateSuccess #KimWright #RealEstateMarketing #WomenInRealEstate #FlippingHomes #BuildToSell #RealtorBranding #RealEstatePodcast #RealEstateGrowth #MindsetMatters #SoldRightAwayPodcast

 

Connect with Maude: https://www.soldrightaway.com/

LinkedIn: https://www.linkedin.com/in/soldrightaway/?originalSubdomain=ca

Instagram: https://www.instagram.com/soldrightaway/

Links & Resources: https://linktr.ee/soldrightaway

Where Hustle Meets Strategy | Building a Real Estate Business That Lasts

Where Hustle Meets Strategy | Building a Real Estate Business That Lasts

What happens when two driven professionals from completely different industries join forces in real estate—and back it with powerful marketing strategy? You get the Hasbury Team.

In this episode of the Sold Right Away Podcast, Maude Léger sits down with Lionet and Ryan Hasbury to talk about:

• Transitioning from the service and construction industries into real estate

• The challenges they faced with lead generation, visibility, and differentiation

• How they’ve built a system for consistency using online and offline marketing

• What it takes to build trust, win listings, and create long-term relationships

• And how Sold Right Away helped them turn marketing confusion into clarity

If you’re a realtor who’s struggling with:
✔️ Random posting with no results
✔️ Weak lead generation systems
✔️ Getting lost in a crowded market

…this episode will show you how to turn hustle into a strategy that works.

---

Timestamps:

00:00 – Introduction: Meet the Hasbury Team
00:36 – From restaurant owner to real estate agent
02:07 – Ryan’s transition from construction to real estate
04:15 – Selling a product vs. selling yourself
06:05 – Why realtors need to build their own marketing
07:56 – Working with seniors and first-time buyers
08:45 – Building trust and long-term relationships
11:07 – Why availability and follow-up matter most
13:21 – Building systems as a husband-and-wife team
15:42 – What experience outside real estate brings to the business
18:09 – Generating leads: Door knocking, Google Ads, farming
19:45 – Marketing frustrations and how to overcome them
23:03 – Why visibility and repetition matter in your brand
30:08 – Best marketing strategy: Getting real on social media
32:57 – What really generates income
36:04 – How to win more listings
40:05 – Building a business like a franchise
44:31 – Best advice for new agents

---

📞 Book a Free Strategy Call with Maude

Want a marketing system that actually converts?
Let’s talk: https://calendly.com/soldrightaway/15-minute-discovery-call

---

🔗 Connect with Us:

🌐 Website: https://www.soldrightaway.com
📸 Instagram: @soldrightaway
💼 LinkedIn: Maude Léger
🎯 Links & Resources: https://linktr.ee/soldrightaway

 

📍 Connect with The Hasbury Team Instagram:

@lionethasbury_realtor
@ryanhasbury_realtor

Website: https://homesbylionet.ca

Why Your Marketing Isn’t Working & How to Fix It

Are you putting effort into marketing but not seeing results? You’re not alone. Too many realtors are posting, running ads, and networking—but still struggling to convert leads into actual clients. The problem isn’t marketing itself—it’s the strategy behind it.

In this episode of Sold Right Away, Maude Léger breaks down the biggest marketing mistakes realtors make and exactly how to fix them so you can start generating consistent, high-quality leads.

What You’ll Learn in This Episode:

• Why random posting with no strategy is a waste of time
• How to create a high-converting lead generation system
• The follow-up formula that keeps your pipeline full
• The simple repeatable marketing system that actually works

Timestamps for Easy Navigation:

00:00 - Introduction and Welcome
01:17 - Is your marketing actually working?
02:17 - The biggest marketing mistakes realtors make
03:30 - Why posting consistently without strategy isn’t enough
04:10 - The real problem with your marketing
04:38 - Why you need a clear target audience
05:25 - The problem with random posting
05:52 - The number one reason most realtors lose leads
06:18 - The importance of a follow-up system
07:20 - Step 2: Fixing the random posting problem
08:25 - The three essential goals of your content: Attract, Engage, Convert
09:54 - Step 3: Why you’re losing business without a lead capture system
10:22 - Why likes don’t pay the bills—leads do
10:35 - The key to turning visibility into conversions
11:12 - A clear call to action for realtors
11:58 - Step 4: The follow-up formula where the magic happens
13:03 - Why 80% of real estate sales happen after the fifth follow-up
14:17 - Step 5: A simple, repeatable marketing system
15:33 - Recap: What’s missing in your marketing strategy
16:46 - Want a marketing system that actually converts?

Key Takeaways from This Episode:

• Consistency wins. Random posting without strategy is a waste of time.
• You need a lead capture system. Likes don’t generate income—leads do.
• Follow-up is everything. Eighty percent of real estate deals happen after five or more follow-ups, but most realtors give up after one.
• Marketing doesn’t have to be complicated. A repeatable system makes it easier to generate, nurture, and convert leads.

If your marketing isn’t bringing in leads, this episode will show you exactly what’s missing and how to fix it.

Book a Strategy Call

Want a marketing system that actually converts? Book a free strategy call with Maude today.
https://calendly.com/soldrightaway/15-minute-discovery-call

Connect with Maude

Website: https://www.soldrightaway.com/
LinkedIn: https://www.linkedin.com/in/soldrightaway/?originalSubdomain=ca
Instagram: https://www.instagram.com/soldrightaway/
Links & Resources: https://linktr.ee/soldrightaway

Listen to More Episodes

https://www.soldrightaway.com/podcast/

If this episode helped you, drop a comment below and let me know your biggest takeaway.

The REALTOR’S Formula for long-term success w. Daniella Quattro

Are you struggling to stay consistent, generate leads, and build a real estate business that thrives in any market? In this episode of Sold Right Away, we sit down with Daniella Quattro from Quattro Real Estate Group to uncover the winning formula for long-term success in real estate.

With over two decades of experience, Daniella shares the hard-earned lessons, strategies, and mindset shifts that helped her become a top-producing agent. From building a powerful personal brand to mastering lead generation and client relationships, this episode is packed with actionable insights you won’t want to miss.

💡 Key Takeaways from this Episode:
✔️ The 3 pillars of long-term real estate success: Consistency, Patience, & Proactivity
✔️ Why mentorship & networking are game-changers for new and experienced agents
✔️ The biggest mistakes realtors make when trying to grow
✔️ How to stay top of mind and become the go-to agent in your market
✔️ Why most realtors fail at lead generation & the simple marketing shifts that change everything

🔔 Don't forget to LIKE, COMMENT, and SUBSCRIBE for more real estate marketing and sales strategies to scale your business!

Timestamps & Episode Highlights:

00:00 - 00:29 | Welcome to Sold Right Away – Meet Daniella Quattro
00:30 - 00:53 | The #1 Secret to Real Estate Success: Consistency & Patience
00:54 - 02:19 | Daniella’s Journey: From Marketing to Real Estate Powerhouse
02:20 - 03:35 | Why Staying the Course is the Key to Building a Thriving Business
03:36 - 05:02 | Mistakes Daniella Made in Real Estate (and How You Can Avoid Them)
05:03 - 06:19 | The Importance of Mentorship & Learning from the Right People
06:20 - 08:00 | How to Stay Motivated & Overcome the Highs & Lows of the Industry
08:01 - 09:26 | Writing Down Your Goals & The Power of Clarity in Business
09:27 - 11:04 | Mindset Shift: There’s Enough Business for Everyone – Here’s Why
11:05 - 12:56 | Why Real Estate Agents are More Than Salespeople – We’re Counselors
12:57 - 15:42 | Why You MUST Know Your Market & How to Use Data to Your Advantage
15:43 - 18:46 | The Key to Building Authentic Client Relationships in Real Estate
18:47 - 21:11 | The Two-Part Formula of Real Estate Marketing Success
21:12 - 24:09 | Why Newsletters, Direct Mail, & Social Media Are Essential
24:10 - 27:35 | The Real Reason Most Realtors Struggle with Consistency
27:36 - 31:22 | How to Win More Listings & Stay Top of Mind with Clients
31:23 - 35:45 | The #1 Strategy for Realtors to Generate More High-Quality Leads
35:46 - 38:45 | The Secret to Scaling Your Business Without Burnout
38:46 - 42:39 | The Best Advice for Realtors Who Feel Like Giving Up
42:40 - 44:53 | Where to Find Daniella Quattro & Final Takeaways

Ready to Scale Your Real Estate Business? Let’s Talk!

Book a strategy call today and let’s create a marketing plan that attracts the right leads and converts them into high-value clients!

👉 https://calendly.com/soldrightaway/15-minute-discovery-call

Connect with Maude & Sold Right Away

Website: https://www.soldrightaway.com/
LinkedIn: https://www.linkedin.com/in/soldrightaway/?originalSubdomain=ca
Instagram: https://www.instagram.com/soldrightaway/
Links & Resources: https://linktr.ee/soldrightaway

Connect with Daniella Quattro – Quattro Real Estate Group

Instagram: https://www.instagram.com/quattrogrouprealestate/
Website: https://sothebysrealty.ca/en/real-estate-team/quattro-group/
LinkedIn: https://www.linkedin.com/company/quattrogrouprealestate/

If you got value from this episode, let us know in the comments! What’s the biggest challenge you’re facing in your real estate career?

Drop a comment below & let’s discuss!

Don't forget to SUBSCRIBE for more expert strategies to scale your real estate business!

Dominate Real Estate in 2025 | Powerful Strategies to Get More Leads & Listings!

Welcome to the First Episode of 2025!

Realtors, this is YOUR year! 🚀 In this episode of Sold Right Away, we’re diving deep into how to dominate your real estate business in 2025 with actionable, high-impact strategies.

 

What You’ll Learn in This Episode:

✅ How to set clear, measurable goals to fuel your success

✅ Reverse-engineering your strategy for consistent growth

✅ The #1 mistake realtors make with lead generation (and how to fix it!)

✅ How to market smarter, not harder (stop wasting time on ineffective tactics!)

✅ Why your database is GOLD—and how to maximize it for repeat business

✅ The secret to balancing your time & energy to focus on high-revenue activities

 

This episode is packed with insightful, powerful, and actionable tips to help you get more leads, more listings, and more closings this year. Don’t miss it!

 

Timestamps & Key Takeaways:

00:00 – Introduction & Welcome

📢 It’s been a few weeks since our last episode—I took time to reflect and strategize on how to bring maximum value to realtors in 2025!

📌 This year, the Sold Right Away podcast is going to be even more empowering, insightful, and action-packed!

 

01:03 – Step 1: Define Your 2025 Vision with Clarity

💡 Why vague goals like “I want more listings” aren’t enough

🎯 Instead, set clear, measurable goals like:

 

“I will close 25 transactions by December 31, 2025.”

“I will generate 50 new leads per month through social media and email marketing.”

📝 Action Step: Pause and write down three specific, measurable goals for 2025.

02:24 – Step 2: Reverse Engineer Your Success

🔍 If your goal is 25 transactions this year, break it down:

 

That’s 2 deals per month

To achieve that, you need 10-15 strong leads per month

To generate those leads, focus on targeted prospecting, social media, and follow-ups

📝 Action Step: Write down your monthly & weekly targets to stay on track.

03:49 – Step 3: Build a Predictable Lead Generation System

⚠️ The BIGGEST mistake realtors make: Chasing leads instead of attracting them!

✅ Instead, build a repeatable system using:

 

Hyper-Targeted Social Media Ads (stop wasting money on random boosts!)

Automated Lead Nurturing (email sequences to stay top-of-mind)

SEO & Local Branding (optimize Google My Business & get more reviews)

📝 Action Step: Choose 3 lead generation strategies and commit to a repeatable system.

06:07 – Step 4: Market Smarter, Not Harder

📌 The real estate game is about quality over quantity—focus on what works!

✅ Top marketing strategies for 2025:

 

Repurpose Content – Use one great post across multiple platforms

Leverage Video Marketing – Buyers & sellers connect with faces

Automate Posts – Stay consistent without the daily stress

📝 Action Step: Plan a 90-day content strategy with high-value topics.

07:59 – Step 5: Own Your Database & Strengthen Relationships

📞 Your past clients & network are gold—nurture them!

💡 How to build strong relationships:

 

Personalized Follow-Ups – Birthdays, home anniversaries, check-ins

Monthly Value Emails – Market updates, home tips, success stories

Client Appreciation Events – Keep past clients engaged & referring you

📝 Action Step: Schedule one client touchpoint per week.

09:44 – Step 6: Maximize Your Time & Energy

⏳ Realtors are BUSY—but not every task needs YOU!

✅ How to scale your business without burnout:

 

Outsource Marketing – Free up time by delegating content & strategy

Use a CRM – Track leads, automate follow-ups, stay organized

Time Blocking – Schedule non-negotiable prospecting & growth sessions

📝 Action Step: Write down 3 tasks to delegate or automate this month.

12:16 – Final Thoughts: Make 2025 Your Best Year Yet!

🚀 This year is YOUR year—but success won’t happen by accident. You need strategy, consistency, and action.

📌 Recap:

✅ Set clear, measurable goals

✅ Reverse engineer your success

✅ Build a predictable lead generation system

✅ Market smarter, not harder

✅ Strengthen client relationships

✅ Maximize your time & energy

 

👉 If you’re ready to take your business to the next level, let’s connect! At Sold Right Away, we help realtors GET MORE—more leads, more listings, and more closings—with customized, done-for-you marketing solutions.

 

📞 Book a strategy call & let’s create a winning marketing plan for 2025!

https://calendly.com/soldrightaway/15-minute-discovery-call

 

Connect with Maude: https://www.soldrightaway.com/

LinkedIn: https://www.linkedin.com/in/soldrightaway/?originalSubdomain=ca

Instagram: https://www.instagram.com/soldrightaway/

Links & Resources: https://linktr.ee/soldrightaway

Enjoyed this episode? Don’t forget to: 👍 Like this video

💬 Comment below—what’s your top goal for 2025?

📢 Share this episode with a fellow realtor who needs to hear this!

🎧 Subscribe & hit the notification bell so you never miss an episode!

 

🏡 Here’s to your most successful year in real estate yet! Let’s dominate 2025 together! 🎯 🚀

The Art of Personalized Gifting w. Melissa Neely

A personalized gift connects emotionally—it’s about the client, but it still subtly reminds them of the realtor who cared enough to create something special. In this episode, I chat with Melissa Neely, founder of BrilliantJo-B, a thriving custom woodworking and laser engraving business. Melissa shares her inspiring journey from a mom turning pandemic stress into creative therapy, to becoming a sought-after creator for realtors and entrepreneurs.Thoughtful gifts can strengthen client relationships and generate referrals, all helping to grow your small business!

 

00:00 Introduction

00:41 Meet Melissa: The Woodworking Entrepreneur

03:16 Custom Gifts for Realtors

12:12 Shipping and Custom Orders

15:04 The Importance of Customer Service and Community Support

18:20 Where to Find Melissa's Creations

20:24 Conclusion and Podcast Sign-Off

 

Follow Maude and Melissa:

 

Connect with Maude: 

LinkedIn: https://www.linkedin.com/in/soldrightaway/

Website: https://www.soldrightaway.com/

 

Connect with Melissa: 

Instagram: https://www.instagram.com/brilliantjo_b/

LinkedIn: https://www.linkedin.com/in/melissa-neely-521731148/?originalSubdomain=ca

Website: https://www.brilliantjo-b.com/